TL;DR
Digital marketing courses in Pune are – Kraftshala Marketing Launchpad, IIDE, 3Minds Digital, Digital Vidya, Simplilearn, IMS Proschool, DIDM, PIIDM, and upGrad. These courses offer structured programs with varying levels of practical exposure, AI integration, mentorship, and placement support. Course fees in Pune generally range between ₹20,000 to ₹1,49,000, depending on course depth, delivery mode, and career assistance. Most institutes focus on live projects, tool mastery, and industry-relevant skills to help learners build practical capabilities for today’s competitive digital marketing roles.

How We Chose the Best Digital Marketing Course in Pune
Before selecting individual courses, it’s important to understand the framework Kraftshala uses to assess and shortlist Online Marketing courses in Pune. Our methodology prioritizes real career outcomes and industry relevance, instead of marketing claims.
- Career & Placement Support: We prioritized institutes that provide structured career assistance beyond classroom training. This includes resume building, mock interviews, LinkedIn profile optimization, portfolio development, and structured recruiter access to help learners prepare effectively for hiring processes.
- Outcome Accountability: Higher preference was given to programs that demonstrate measurable accountability for student outcomes. This includes placement-linked fee models, transparent placement reports, defined salary benchmarks, or refund policies tied to minimum compensation criteria which reflects confidence in curriculum quality and hiring alignment.
- Practical Learning & Live Exposure: Since digital marketing is execution-heavy, we shortlisted courses that emphasize live projects, real campaign execution, internships, and tool-based assignments, rather than theory-led instruction.
- AI & Future-Ready Curriculum: We evaluated whether courses integrate AI tools, automation platforms, analytics-driven decision-making, and modern marketing workflows, ensuring learners stay relevant as the industry evolves.
- Industry Access & Hiring Network: Institutes with strong recruiter partnerships, agency connections, and alumni hiring pipelines ranked higher, as they provide learners with better exposure to real-world opportunities.
If you want to evaluate long-term career stability and salary progression before choosing a course, it’s useful to understand the broader scope of digital marketing in India, including how hiring trends, compensation benchmarks, and growth opportunities are evolving nationwide.
Best Digital Marketing Courses in Pune: Comparison Chart (Updated for 2026)
| Digital Marketing Institute in Pune | Course Duration | Course Fees | Mode of Learning | Placement Support |
| Kraftshala – Marketing Launchpad | 22 Weeks | ₹1,49,000 + GST | Online | Placement-linked model. You will get a 60% fees refund if you get a job less than 4.5 LPA. |
| IIDE – Digital Marketing Course | 4.5 – 6.5 Months | ACDM – ₹8,273/month, PCDMS – ₹13,063/month |
Offline + Online | Yes |
| 3Minds Digital | 3–6 months | Ranges between ₹45,000 to ₹60,000 | Offline | Yes |
| Digital Vidya | 6 Months | ₹65,000 with EMI option (₹10,834/month) | Online | Yes |
| Simplilearn | 5 months | ₹1,01,999 with EMI option at ₹4,567/month | Online | Yes |
| IMS Proschool | 3 months | Ranges between ₹20,000 – ₹25,000 and ₹16,000 – ₹20,000(For IMS students) |
Offline + Online | Yes |
| DIDM Pune | 3–6 months | ₹45,418 – Advanced Course ₹57,218 – Master Course₹20,671 – Professional Course |
Offline + Online | Yes |
| PIIDM | 2.5 months | ₹21,000 – ₹24,000 + EMI | Offline + Online | Yes |
| UpGrad (Digital Marketing) | 4–6 months | ₹65,000 | Offline + Online | Yes |
If you are looking for digital marketing courses in Mumbai, do check out this List of Top 11 Digital Marketing Courses in Mumbai.
The 9 Best Digital Marketing Courses in Pune of 2026
1. Marketing Launchpad by Kraftshala

Marketing Launchpad by Kraftshala is widely regarded as one of the best digital marketing courses in Pune for learners who want to build practical, job-ready skills rather than relying on theory-heavy instruction. The program is designed around an execution-first philosophy, where learners work on real marketing problems, campaigns, and performance metrics instead of theoretical concepts.
This course offers an AI-powered, future-ready curriculum that reflects how modern digital marketing teams operate across agencies and high-growth companies. Kraftshala demonstrates strong confidence in its training model by offering a placement-oriented outcome structure which makes the program suitable not only for experienced professionals but also for freshers, students, freelancers, and career switchers looking for measurable career progress.
At a glance:
- Duration: 22 weeks
- Mode: Live Online
- Starting Salary: ₹4.5 to ₹10.05 LPA
- Curriculum: Marketing Fundamentals, Meta Ads, Google Ads, E-commerce Ads, Youtube & Display Ads, SEO, Programmatic, Data Analysis (GA and GSC) Copywriting, Social Media Strategy, Content Creation, Excel, Problem Solving, CV & Interview Prep, AI automation and tools.
- Live Projects: 8 (Meta Ads, E-commerce, Google Ads, SEO, Programmatic, Blog Creation, Social Media Strategy and Content Creation)
- Fees: The total fees payable for the course is ₹1,49,000 plus 18% GST. But the good part is that you’ll only have to pay 40% of it if you don’t get a placement of ₹4.5 LPA or more. There are EMI options available as well, starting at just ₹6,496 per month. Also, a scholarship of ₹30,000 is awarded to the top 5% applicants!
- Placement: 94% placement rate – highest in India. 2700+ students already placed.
- Recruiter Companies: Performics, PGD, Nykaa, Coursera, Publicis Groupe, Bajaj, GroupM, Dentsu, and many more
Course Syllabus:
Here’s the comprehensive digital marketing course syllabus in Kraftshala’s Marketing Launchpad.
| Course Curriculum | Description |
| Brand Strategy | This module helps learners understand consumers, competitors, and brand objectives to build strong marketing foundations. Students work on real marketing briefs, positioning frameworks, and creative strategies, while AI tools are used to analyze market gaps and consumer behavior. |
| Meta Ads (FB & Instagram) | Learners gain hands-on experience with paid social advertising, covering campaign setup, targeting, bidding, creative testing, and performance tracking. AI tools assist in optimizing ad creatives and data-backed decisions. |
| Ecommerce & Quick Commerce | Covers D2C and marketplace marketing across platforms like Amazon, Flipkart, and Shopify. Learners work on live campaigns, product listings, and competitive analysis to understand real growth strategies. |
| Google Search Ads | This advanced module covers complete Google Ads execution including keyword research, campaign structuring, bidding strategies, and performance analysis across Search, Display, and YouTube. AI tools support keyword grouping and optimization. |
| Advanced Google Ads | Focuses on YouTube Ads, Display, Demand Gen, and Performance Max campaigns. Learners build integrated media plans and manage budgets across channels. |
| Search Engine Optimization | This module covers on-page, off-page, and technical SEO with strong emphasis on search intent and content structuring, including adaptation to AI-driven search environments. |
| Programmatic Advertising | Learner will explore the ad-tech ecosystem including DSPs, SSPs, exchanges, and deal structures with hands-on exposure to platforms like DV360. |
| Content and Social Media | Building channel-specific content strategies including blogs, short-form videos, reels, and ad creatives with performance optimization frameworks. |
| Google Analytics and Dashboards | You will learn to track, analyze, and visualize marketing performance using GA4, dashboards, KPI reporting, and attribution modeling. |
| Human Skills | Focus on professional communication, interview readiness, storytelling frameworks, and workplace adaptability. |
| Problem Solving | Strengthens analytical thinking through structured problem-solving techniques, real business cases, and marketing decision frameworks. |
| Excel and Data Analysis | Develop confidence in data handling through Excel functions, pivot tables, lookups, and dashboard creation to support smarter marketing decisions. |
Course Feedback: Student Perspectives
Kraftshala has a 4.5-star rating based on 364+ Google reviews, reflecting consistent feedback from past learners. Many alumni actively share their learning experiences and career transitions on platforms like LinkedIn and YouTube, offering transparent insight into the program’s real-world impact.
“My journey with Kraftshala has been truly exceptional. The program strongly focuses on practical, real-world digital marketing skills, which helped me restart my career with confidence after a long gap. The mentors are highly knowledgeable and supportive, and the placement support is outstanding. Kraftshala also provides great internship opportunities, and I started receiving job opportunities soon after entering the placement pool. The structured guidance played a key role in my career transition. With their support, I am now placed as an Ad Operations Associate at MediaMint.”
— Aashlesha Parate
“Kraftshala honestly turned out to be one of the best decisions for my career in digital marketing. The classes were extremely practical and focused on real campaigns and tools, so I wasn’t just learning concepts but actually applying them. The placement team stayed actively involved throughout the process—from improving my resume to preparing me for interviews—and that support played a big role in me finally landing a digital marketing job through them.”
— Manish Kumar
Career Guidance & Placements
Kraftshala provides strong career guidance to ensure graduates achieve high-paying marketing roles.
- Resume Workshops: Learn how to make a persuasive, recruiter-approved resume.
- Mock Interviews: Interview with real hiring managers at leading marketing firms.
- Personalized Career Mentorship: Get individual feedback to land your dream marketing position.
- Leading Employers: Bajaj Finserve, Toothsi, Coursera, and major digital agencies such as Publicis & Dentsu.
- Live Project Presentations: Present the live project in front of the top experts in the industry and get feedback.
- Behavioral and Communications Training: Learn the soft skills that help in climbing the corporate ladder.
With a 94% placement rate and 500+ hiring partners, Kraftshala has placed 2700+ students in top digital marketing roles across renowned companies like Toothsi, Bajaj Finserve, Acko Insurance, Zouk, Publicis, and many more.

Expert Trainers
The Marketing Launchpad program at Kraftshala is taught by working professionals who actively operate in the digital marketing ecosystem, rather than full-time academic instructors. The training team brings experience from domain like performance marketing, brand strategy, growth, content, and business problem-solving, ensuring learners gain hands-on knowledge and execution skills which meet industry expectations.


Meet the core trainers:
- Varun Satia – Marketing & Growth Leader
Varun brings hands-on experience in scaling brands through performance marketing and growth experimentation. His sessions focus on understanding funnels, metrics, and decision-making logic behind scaling campaigns, rather than just platform mechanics.
- Eshu Sharma – Co-founder, Kraftshala
An FMS Delhi alumnus, Eshu led the program’s practical learning model. He works closely with learners on applying concepts to real scenarios, improving marketing judgment, and understanding what hiring managers expect from entry-level and mid-level marketers.
- Sanchari Biswas – Brand & Consumer Strategy Expert
Sanchari specializes in audience research, positioning, and brand-led growth. Sanchari helps learners to understand how consumer insights translate into messaging, content, and campaign strategy across digital channels.
- Piyush Dhanuka – Growth Strategy & Partnerships Mentor
With a background from IIM Calcutta, Piyush brings a strategic lens to marketing. His sessions cover growth planning, partnerships, and connecting marketing execution with broader business objectives and career growth.
- Ayushi Mona – Content & Brand Strategy Specialist
A MICA graduate, Ayushi focuses on content systems, storytelling, and building long-term brand visibility. She guides learners on creating content that aligns with both performance goals and brand consistency.
Together, the trainer team ensures learners gain practical exposure, strategic clarity, and confidence to operate effectively in real-world digital marketing roles, rather than just completing a theoretical course.
2. IIDE – Digital Marketing Course
IIDE offers a structured digital marketing course in Pune that blends live online sessions with recorded modules and brand-led case studies. The program focuses on building a strong conceptual foundation across SEO, paid media, social media, and more. It is well-suited for students, freshers, and early professionals who prefer guided learning and mentor support. While the course includes practical assignments and career assistance, it is more concept-oriented than execution-heavy compared to outcome-linked programs.
- Duration: 4.5 – 6.5 Months
- Learning Mode: Online + Offline
- Certification: Yes
- Eligibility: 12th Grade Pass with minimum 50% of marks
- Live Projects: Students worked on 3 strategy based simulated projects.
- Internship: Not specified
- Fees: ₹1.6L to ₹1.8L
- Placement: Yes, they have proper placement team
- Average Starting Salary: 5LPA
- Recruiter Companies: IIDE, Schbang, Performics, Interactive Avenues, Madison World, and more.
- Curriculum Highlights: Media Planning & Buying, Search Marketing, Content & Social Media Marketing, Marketing Automation & Lead Management, Marketing Foundation and more
3. 3Minds Digital – Digital Marketing Course
3Minds Digital offers a practically oriented digital marketing course in Pune, drawing from its experience as a digital marketing agency. The program focuses on hands-on learning across SEO, social media marketing, paid advertising, content strategy, and analytics. Training includes real-world case discussions and tool-based assignments, making it suitable for students, freshers, and early professionals. The course is relatively short-term course and skill-focused, with basic placement support for entry-level digital marketing roles.
- Duration: 3–6 months
- Learning Mode: Offline
- Certification: Yes
- Eligibility: Anyone can apply
- Live Projects: Yes
- Internship: Not specified
- Fees: ₹45,000 – ₹60,000
- Placement: Placement assistance
- Starting Salary: Not disclosed
- Recruiter Companies: Not disclosed
- Curriculum Highlights: Content Marketing Basics, Google Ads, Paid Advertising Fundamentals, SMM, Basics of SEO
4. Digital Vidya – Digital Marketing Course
Digital Vidya provides a comprehensive digital marketing course in Pune through live instructor-led online sessions and practical assignments. The program covers core and advanced digital marketing concepts like SEM, Web Analytics and more. It is suitable for beginners and working professionals who want flexible learning with industry recognition. Digital Vidya also offers certifications and placement support, making it a structured option for learners seeking foundational to intermediate digital marketing skills.
- Duration: 6 months
- Learning Mode: Online
- Certification: Yes
- Eligibility: Anyone can apply
- Live Projects: SEO case study of ICICI Bank, SEM case study of Carwale, Email Marketing case study of Microsoft
- Internship: They offer internship opportunity for different roles
- Fees: 65,000 so you can start with our easy 6-month EMI plan at ₹10,834/month.
- Placement: Placement assistance
- Starting Salary: Not disclosed
- Recruiter Companies: Discovery, Levi’s, Viacom, Radio City, ZARA, upwork, Dabur
- Curriculum Highlights: SEO, SEM, Social Media, Email Marketing, Facebook Marketing, Web Analytics and more
5. Simplilearn – Digital Marketing Program
Simplilearn’s Professional Digital Marketing Program is an online course designed to help you master modern digital marketing with a strong focus on AI, automation, and analytics. It features live interactive sessions, SP Jain Global faculty masterclasses, real-world projects, case studies, and hands-on tool training across SEO, SEM, social media, email, content, and performance marketing. Learners work on multiple projects using 50+ marketing and AI-powered tools, receive expert mentoring, and industry resources which make it suitable for professionals seeking comprehensive digital marketing expertise.
- Duration: 5 months
- Learning Mode: Online
- Certification: Certificate from SP Jain School of Global Management and Simplilearn
- Eligibility: Bachelor’s degree, At least 2 years of experience preferred
- Live Projects: Work on 7 Projects With Mentor Support & 15+ Case Studies
- Internship: Not mentioned
- Fees: ₹1,01,999 with EMI at ₹4,567/month
- Placement: Limited career support
- Starting Salary: Not disclosed
- Recruiter Companies:Their JobAssist tool helps you get noticed by top hiring companies
- Curriculum Highlights: Digital Marketing Fundamentals, AI-SEO, GEO & AEO, AI-Powered SEO, SEM SMM, Mobile & Email Marketing, Marketing Analytics with Excel & power BI and more
6. IMS Proschool – Digital Marketing Course
IMS Proschool’s Digital Marketing Course is a 3-month instructor-led experiential program designed to prepare learners for industry certifications from Google and Facebook. The curriculum covers core topics such as SEO, website fundamentals, social media, email marketing, Google AdWords campaigns, landing page optimization, analytics, tools, and reputation management, with a focus on hands-on practical skills. Learners will receive a course completion certificate from IMS Proschool in partnership with NSDC (Ministry of Skill Development, Govt. of India), making it suitable for beginners and professionals aiming to build practical skills.
- Duration: 3 months
- Learning Mode: Offline + Online
- Certification: Yes
- Eligibility: Anyone can apply
- Live Projects: Yes
- Internship: Not specified
- Fees: ₹20,000 – ₹25,000 and ₹16,000 – ₹20,000(For IMS students)
- Placement: Placement assistance
- Starting Salary: Not disclosed
- Recruiter Companies: Not mentioned
- Curriculum Highlights: SEO, Website, Social Media, Emails, Google AdWords campaign, Landing page Optimization, Reputation management, Google search algorithm and more
7. DIDM Pune – Digital Marketing Course
Delhi Institute of Digital Marketing (DIDM) is an Online Digital Marketing Course is an industry-led program that offers comprehensive training across core digital marketing domains such as SEO, social media marketing, Google Ads, email marketing, content strategy, analytics, and more. The course combines practical learning through live projects, case studies, and hands-on sessions with multiple globally recognised certifications. DIDM’s online program also includes career support, placement assistance, and flexible batch options, making it suitable for learners seeking practical digital marketing skills and job-ready expertise
- Duration: 3–6 months
- Learning Mode: Offline + Online
- Certification: Yes
- Eligibility: Anyone can join
- Live Projects: They Offer 2 Months practical exposure on Live Projects by Online Strikers
- Internship: Yes
- Fees: The course fees are ₹45,418 for the Advanced Course, ₹57,218 for the Master Course, and ₹20,671 for the Professional Course.
- Placement: They have a dedicated placement cell
- Starting Salary: Not disclosed
- Recruiter Companies: They Tie-up with 650+ Companies
- Curriculum Highlights: SEO, Affiliate Marketing, SMM, Email Marketing, Adsense, Affiliate Marketing and more
8. PIIDM – Digital Marketing Course
PIIDM’s Digital Marketing Course in Pune is a 2.5-month advanced program offering online and classroom training with 100% practical learning and live client projects. The course includes 50+ Gen-AI and marketing tools, 15+ certifications aligned with Google and HubSpot, and agency-style training. Students receive a 3-month internship letter, resume building, interview preparation, and 100% placement assistance supported by 600+ hiring companies. With 12+ years of experience and 58,000+ students trained, PIIDM focuses on career-oriented, execution-driven digital marketing training.
- Duration: 2.5 months
- Learning Mode: Offline + Online
- Certification: Yes
- Eligibility: Anyone can apply
- Live Projects: Yes
- Internship: Yes
- Fees: ₹21,000 – ₹24,000 (Basic Course) + EMI available
- Placement: Placement assistance
- Starting Salary: Not disclosed
- Recruiter Companies: Flipkart, MERKLE, TESTRIG, Globant, GOMO Futurism, Frido
- Curriculum Highlights: AI in Digital Marketing, SEO, SMM, Google Ads, Email & Whatsapp Marketing, Performance Marketing
9. UpGrad – Digital Marketing Program
upGrad’s Advanced Certificate in Digital Marketing is an offline program available in Pune, designed to build practical expertise across SEO, paid advertising, social media marketing, content strategy, and web analytics. The curriculum includes live projects, case studies, AI integration, and hands-on training using tools like Google Analytics, Meta Ads Manager, SEMrush, and Canva. Their course fee is about INR 65,000, the program offers classroom mentoring, resume and mock interviews, aptitude training, and placement assistance.
- Duration: 4–6 months
- Learning Mode: Online + Offline
- Certification: Certificate from upGrad
- Eligibility: High School Diploma or 10+2
- Live Projects: Yes
- Internship: No
- Fees: ₹65,000
- Placement: Career & placement support
- Starting Salary: Avg package of 3–6 LPA
- Recruiter Companies: Google, Meta, Amazon, Deloitte
- Curriculum Highlights: Digital Strategy, SEO, Paid Media, Analytics, Marketing Leadership
Enroll for the Best Digital Marketing Course in Pune Today
If you are serious about building practical, job-ready skills in digital marketing in Pune, choosing the right institute is important. Among the various digital marketing courses in Pune, Kraftshala’s Marketing Launchpad stands out due to its outcome-driven curriculum, placement-linked accountability, and strong industry alignment.
Unlike short-term or theory-heavy programs, this is a 22-week, full-time digital marketing course designed in collaboration with leading agencies and fast-growing companies. The program focuses on hands-on execution, strategic thinking, and real-world marketing problem-solving to ensure learners get prepared for the roles companies are actively hiring for in 2026.
Why Choose Kraftshala for Digital Marketing in Pune?
- Placement Accountability: The program follows a placement-linked model where learners pay the full course fee only after securing a role with a minimum salary benchmark of ₹4.5 LPA, reflecting Kraftshala’s confidence in its training outcomes.
- Execution-Focused Learning: Work on real industry projects across Meta Ads, Google Ads, SEO, Ecommerce, Programmatic Advertising, Content Marketing, and Analytics, helping you build a strong proof of work that recruiters value.
- High Return on Investment: Graduates typically secure roles with CTCs ranging from ₹4.5 LPA to ₹10.05 LPA, offering significantly better ROI compared to courses that do not provide placement accountability.
- Personalised Career Support: Learners receive 1:1 mentorship, resume refinement, mock interviews, and recruiter-led feedback, helping them confidently navigate real hiring processes.
- Future-Ready Skill Set: The AI-integrated curriculum ensures learners are trained in modern digital marketing tools, workflows, and decision-making frameworks relevant to today’s evolving industry needs.
For learners in Pune, whether students, fresh graduates, working professionals, career switchers, or freelancers who want real outcomes instead of just certificates, this course offers a structured path to building a successful digital marketing career.
Many learners also compare this path with other post graduate courses or explore options like MBA colleges without entrance exam before finalizing their decision.
Check out our courses











