Table of contents

    100+ Digital Marketing Interview Questions & Answers in 2025

    Eshu Sharma in Career Guide
    Mon Jul 21 2025
    3–5 min
    Table of contents

      Do your digital marketing interviews feel less like a conversation and more like a test you didn’t study for?

      That is because they are a test, but a kind of test you can’t cram for. It is a test of how quickly you solve problems, the way you solve them, and even the way you react if you are unable to solve a problem. 

      They don’t expect you to have all the digital marketing knowledge like Phillip Kotler, but they do expect you to have the curiosity and zeal of being as knowledgeable as him. However, that doesn’t mean you can’t prepare well. This guide is packed with 101 real digital marketing interview questions from 5000+ actual recruiter interviews at Kraftshala (a leading edtech platform that trains and places freshers through hands-on digital marketing projects, interview training, and mentorship), so you know exactly what to expect.

      And if you’re looking for something that goes deeper in the domain, Kraftshala’s Marketing Launchpad program might be worth exploring.

      Illustration of Kraftshala online learning setup.

      What Kind of Questions are Asked in a Digital Marketing Interview?

      There are usually two types of digital marketing interview questions: the standard ones asked in most interviews and contextual questions that are in accordance with the role you are applying for.

      Conceptual Questions

      These test your basic marketing knowledge. Expect questions on core terms, theories, and definitions. You must go through digital marketing modules to ace these.

      Scenario-Based Questions

      Digital marketing interview questions for freshers often try to focus on real-world applications through hypothetical scenarios as well. You might be given a hypothetical campaign issue or asked how you’d handle a sudden drop in engagement. These questions help interviewers see if you can quickly think on your feet and apply your knowledge.

      Technical/Platform-Specific Questions

      If you’re applying for a digital marketing specialization like SEO, SEM, Social Media, or Analytics, expect detailed questions. You’ll be asked about specific tools, metrics, and best practices that prove you know your way around the platforms.

      Marketing Strategy & Case Study Questions

      You could be given a case study where you need to plan a full campaign or solve a complex problem. This shows your strategic thinking and how you handle pressure.

      Soft Skills & Behavioural Questions

      Communication, creativity, and teamwork are a must. These questions check if you can fit in with the team, share ideas clearly, and stay cool under pressure.

      Also read: Digital marketing roadmap

      Digital Marketing Interview Questions for 2025

      Here are some digital marketing interview questions and answers divided into 5 categories – conceptual questions, scenario-based questions, technical/platform-specific questions, marketing strategy & case study questions, and behavioral & soft skills questions.

      Conceptual Questions for Digital Marketing Interview

      How to Approach Conceptual Digital Marketing Interview Questions Effectively?

      Purpose: To answer theory/concept questions in a way that shows both clarity and applied understanding – even if you don’t know the textbook definition.

      Step 1: Define – What does this term mean?

      What to do:

      • Start with a one-line definition in your own words.
      • Avoid jargon or textbook-style phrasing.
      • Say what the term “means” or “refers to” in the simplest possible way.

      If you’re unsure:
      Say “I believe it refers to…” and break it down logically based on your understanding of the term’s components.

      Example:

      Q: What is SEO?

      “A process to make websites appear higher in search results like Google when people search for something.”

      Step 2: Explain – How does it work?

      What to do:

      • Break the concept into 2–3 logical parts, steps, or components.
        Think of it like explaining how something functions or is used in a digital marketing context.
      • Use everyday language without dumbing it down.
      • If it has types (e.g., On-page vs Off-page SEO), mention them briefly.

      Example:
       “For SEO, this includes:

      1. Making your content relevant to what users are searching,
      2. Structuring your pages clearly for both users and search engines,
      3. And getting other websites to link to you, which builds trust.”

      Step 3: Example – Where or how is this used in real life?

      What to do:

      • Give a clear, short example that shows where this concept applies.
      • You can:
        • Mention a known brand/app/platform that uses this concept
        • Use an analogy (like a classroom, shop, game, etc.)
        • Or share a basic scenario or campaign where this concept was applied

      Example:
      “Like when someone searches for ‘best laptops under ₹50,000’, blogs that have used this keyword properly, load fast, and have good backlinks will show up higher — that’s SEO working.”

      Optional Step: X-factor Add-ons (only if time/space permits)

      Use this if:
       The interviewer seems interested or you’ve answered confidently and want to stand out.

      • Mention a recent update (e.g., SEO: Core Web Vitals, or Google’s algorithm changes)
      • Or say how this is different across platforms (e.g., CTR in search vs social)

      Common Mistakes to Avoid

      Mistake Why it hurts
      Giving a textbook definition word-for-word Shows rote learning, not real understanding
      Missing the “how it works” part Makes it sound like you’ve memorized, not understood
      Giving long-winded answers Makes you sound unsure or scattered
      Using only buzzwords like “digital transformation” or “insights” These impress only if backed by clarity

      Ideal Answer Length

      • Interview: 3-4 sentences max
      • Written test or form: Can go up to 5–6 sentences if needed, as long as it flows

      Kraftshala Tip: Our students find that breaking down jargon into simple English (a technique taught in the Launchpad’s Interview Training sessions) helps them avoid panic when they face unfamiliar terms.

      We will answer the questions below by following the method explained above.

      Q1. What is quick commerce?

      A. Quick commerce means delivering products fast, usually within 10-30 minutes.

      It uses local dark stores and real-time inventory to fulfill nearby orders quickly.
      Example – Zepto, Blinkit, and Instamart are quick commerce platforms delivering groceries in minutes.

      Q2. What is Real-Time Bidding (RTB)?
      A. RTB is the process of buying and selling online ad impressions through real-time auctions.
      When a user visits a website, ad exchanges auction the space. The highest bidder’s ad is shown.
      Example – Like bidding for a product on Amazon, but it happens in milliseconds for ads.

      Q3. What are the 4Ps and 7Ps of marketing?
      A. 4Ps: Product, Price, Place, Promotion. 7Ps add People, Process, and Physical evidence.
      4Ps focus on the core marketing mix. The 7Ps are used in service marketing.
      Example – For a salon: Product = haircut, Place = store location, People = stylists.

      Q4. What is Ad Rank?
      A. Ad Rank decides your ad’s position on a platform like Google.
      It is calculated based on your bid amount, quality score, and expected impact of ad extensions.
      Example – A lower bid with a better quality score can outrank a higher bidder.

      Q5. What is on-page and off-page SEO?

      A. On-page SEO includes all optimizations on your site, like content, keywords, title tags, and internal linking. Off-page SEO is about building authority through backlinks and social signals.

      Example – Updating meta tags is on-page. Getting backlinks from a news website is off-page.

      Q6. What is SEO?
      A. SEO means improving a website to rank higher on search engines.
      It includes on-page, off-page, and technical efforts like keywords, backlinks, and site speed.
      Example – Adding keywords like “best laptops under 50000” on a blog to rank for that search.

      Q7. What is domain authority?
      A. Domain authority predicts how well a website will rank on search engines.
      It is scored from 1 to 100 based on backlink quality and website strength.
      Example – Sites like Wikipedia have high DA because they have many strong backlinks.

      Q8. What is DA/PA?
      A. DA = Domain Authority, PA = Page Authority.
      DA measures the entire domain’s strength. PA is specific to a single page.
      Example – A blog may have DA 40, but a popular blog post might have PA 55.

      Q9. What is a backlink?
      A. A backlink is a link from one website to another.
      It tells search engines that others trust your content. More quality backlinks improve SEO.
      Example – If Times of India links to your blog, that’s a strong backlink.

      Q10. What is a good CTR?
      A. CTR is Click Through Rate – it shows how many people clicked your ad.
      A good CTR depends on the industry. For search ads, 3%+ is usually considered good.
      Example – If 1000 people see your ad and 50 click, CTR = 5%.

      Q11. What is the difference between CPC and PPC?
      A. CPC means Cost Per Click – how much you pay for each click.
      PPC means Pay Per Click – a model where you pay only when someone clicks.
      PPC is the method. CPC is the metric that tells you the cost.
      Example – Google Ads is a PPC platform where your CPC might be Rs 20.

      Q12. What is the difference between CVR and CPA?
      A. CVR is Conversion Rate – the percentage of clicks that convert.
      CPA is Cost Per Acquisition – how much you spend to get one conversion.
      CVR is a performance metric. CPA tells you the cost of achieving that result.
      Example – If 10 out of 100 clicks convert, CVR = 10%. If you spent Rs 500 to get one sale, CPA = Rs 500.

      Q13. What is the difference between CVR and Conversion?
      A. Conversion means someone took a desired action, like signing up or buying. CVR is the rate of conversions per click. CVR = (Conversions ÷ Clicks) × 100.
      Example – 50 conversions from 1000 clicks means a 5% CVR.

      Q14. What is a spam score?
      A. Spam score shows the likelihood that a website is spammy. It is based on bad backlinks, poor content, and shady practices.
      Example – A spam score above 8/17 (Moz scale) may hurt your SEO.

      Q15. What are do-follow and no-follow links?
      A. Do-follow links pass SEO value. No-follow links do not. Search engines count do-follow links for rankings. No-follow links are ignored in SEO.
      Example – A blog comment link is often no-follow. A guest post link is do-follow.

      Q16. What is crawling and indexing?
      A. Crawling is when search engines scan your site. Indexing is when your pages get stored and ranked. Crawlers visit pages, follow links, and send data to Google’s index.
      Example – After publishing a blog, Google crawls it and adds it to the search results.

      Q17. What is a sitemap?
      A. A sitemap lists all the pages on your website. It helps search engines find and crawl content easily.
      Example – You submit an XML sitemap in Google Search Console.

      Q18. What are impressions and search volume?
      A. Impressions are how many times your ad appeared. Search volume shows how often a keyword is searched. CTR = (Clicks ÷ Impressions) × 100.
      Example – A keyword with 10K search volume and 500 impressions might get a 5% CTR.

      Q19. What are custom audiences?
      A. Custom audiences are groups of users created based on data like website visits app usage, or email lists. They help run targeted ads to people who already know your brand.
      Example – Show ads only to people who visited your pricing page in the last 30 days.

      Q20. What is frequency capping?
      A. It limits how many times an ad is shown to the same person. This avoids ad fatigue and improves campaign performance.
      Example – You can cap your ad to show 3 times per user per day.

      Q21. What is Search Arbitrage?
      A. Search arbitrage is buying traffic from one platform and sending it to another to earn more revenue.
      You buy low-cost clicks and redirect them to a page with higher-paying ads.
      Example – Buy Google traffic for Rs 2 and earn Rs 5 from AdSense ads on the landing page.

      Q22. What do you know about Core Web Vitals?
      A. Core Web Vitals are performance metrics Google uses to check user experience.
      They include LCP (load speed), FID (interactivity), and CLS (visual stability).
      Example – A slow-loading banner can affect your LCP and lower your SEO ranking.

      Q23. What are the different campaigns available in Meta and Google?
      A. Meta offers campaigns like awareness, traffic engagement, lead sales, and app installs. Google offers search, display, video, shopping, and app campaigns.
      Example – Use a Meta leads campaign to collect signups and a Google search campaign to target high-intent keywords.

      Q24. What are DSP and SSP?
      A. DSP (Demand Side Platform) helps advertisers buy ad space. SSP (Supply Side Platform) helps publishers sell ad space.
      DSP connects with multiple ad exchanges to let advertisers bid on impressions. SSP lists inventory and shares it with ad exchanges.
      Example – Google DV360 is a DSP. Google Ad Manager works as an SSP.

      Scenario-based Questions for Digital Marketing Interview

      How to Approach Scenario-based Digital Marketing Interview Questions Effectively?

      Purpose: To help you tackle hypothetical or real marketing challenges by showing logical thinking and structured problem-solving.

      Step 1: Situation – What’s going on?

      • Restate the problem to show understanding.
      • Identify the platform, channel, or marketing area.
      • Clarify the goal or the pain point (e.g., high CPL, low conversions).

      Example:
       “I’m running Meta ads for a lead generation campaign, and the CPL has doubled over the past week.”

      Step 2: Framework – How will you approach it?

      • Share the lens you’ll use to break the problem down.
      • Use models like funnel stages, campaign structure, or platform-specific diagnosis.

      Example:
       “I’d look at three areas: creative performance (CTR), landing page experience, and audience targeting.”

      Step 3: Plan – What steps will you take?

      • Walk through 3–4 logical actions to investigate and improve performance.
      • Mention specific actions and tools (e.g., Google Analytics, Meta Ads Manager, UTM tracking).

      Example:
       “I’d first check if CTR has dropped. If yes, I’d test new creatives. Next, I’d review landing page speed and bounce rate. Then I’d evaluate if there’s been any recent change in targeting or audience fatigue.”

      Step 4: Metrics – How will you measure success?

      • Identify the KPIs that align with the goal.
      • Mention what you’ll track and what success looks like.

      Example:
       “I’d track changes in CTR, bounce rate, and CPL to judge if the fixes are working.”

      Step 5: Assumptions or Alternatives (Optional)

      • Share any assumptions (e.g., tracking setup is accurate).
      • Offer alternate plans if the main fixes don’t work.

      Example:
       “If there’s still no improvement, I’d consider shifting to a lead magnet model to pre-qualify traffic before asking for conversion.”

      Common Mistakes to Avoid

      Mistake Why it hurts
      Jumping to fixes without diagnosis Suggests lack of depth
      Vague suggestions like “improve targeting” Sounds superficial
      Ignoring metrics or tools Makes you seem theoretical
      Rambling answers Reduces confidence in your thinking

      Ideal Structure

      • Speak in structured steps: “First I’d…, then I’d…, finally I’d…”
      • Make it sound like you’ve handled such problems before, even if it’s from a live project or simulation

      Tip: Break your answer into clear steps out loud – like “First, I’d analyze the data… then I’d test changes… finally, I’d optimize based on results.” This shows structured thinking and keeps you calm and focused under pressure.

      Below are some scenario-based digital marketing questions answered using the above format. We are providing frameworks for each question to help you develop an understanding of how to frame answers for such questions.

      Q25. You’re working on a new campaign. How would you go about creating a full media plan from scratch?
      A. Start by identifying the business goal, such as awareness, leads, or sales. Then define the target audience in terms of age, location, interests, and behavior. Choose the right platforms based on where this audience spends time. Set a clear budget split across funnel stages. Plan the creative formats and messaging. Define KPIs like impressions, clicks, or conversions. Build a weekly or monthly calendar for rollout. Set up tracking with UTM links and analytics tools to monitor performance.

      Q26. Suppose you’re asked to design an ad strategy for a new product launch. What would your approach be?
      A. Begin with product understanding and competitor research. Identify the target audience and what problem the product solves. Build a three-phase strategy: pre-launch for teasers and sign-ups, launch for maximum reach using video or influencer collaborations, and post-launch for retargeting and offers. Use lookalike audiences and remarketing to increase efficiency. Set up campaigns with separate goals for each phase to track performance accurately.

      Q27. If you had to set up a search campaign for a service business, how would you do it step-by-step?
      A. Start with keyword research based on the services offered. Group keywords into ad groups by intent. Write compelling ad copy for each group, highlighting benefits and USPs. Set an appropriate bidding strategy, like Maximize Conversions or Target CPA. Add relevant ad extensions like call, location, or sitelinks. Use negative keywords to avoid irrelevant traffic. Launch the campaign and monitor CTR, Quality Score, and conversions to make ongoing optimizations.

      Q28. Imagine you’re planning a full-funnel campaign. How would you structure it across awareness, consideration, and conversion stages?
      A. In the awareness stage, use broad targeting with video or static ads focused on storytelling. For consideration, retarget viewers and website visitors with carousel ads, testimonials or product explainers. In the conversion stage, focus on bottom-funnel users who added to cart or visited pricing pages. Use limited-time offers or testimonials. Each stage should have separate campaigns and creatives aligned with the user’s intent.

      Q29. You’re running ads but not getting any purchases. What steps would you take to fix it?
      A. Break down the user journey. Check if people are clicking the ad. If not, improve your creative or targeting. If they are clicking but not buying, evaluate the landing page for speed, clarity, or relevance. Check if the offer is compelling. Analyze audience segments to see which ones convert better. Set up retargeting and test multiple creatives and landing pages to improve the conversion rate.

      Q30. Your campaign is getting impressions, but no landing page views. How would you troubleshoot this?
      A. Start by checking the CTR. A low CTR means your ad creative or headline needs improvement. If CTR is decent but landing page views are missing, it could be due to slow-loading pages or broken links. Also, check for tracking issues in your pixel or UTM setup. Sometimes, poor ad placements on apps can cause accidental clicks. Review placement reports and remove underperforming sources.

      Q31. If your CVR is high but you’re still not seeing results, what could be the reason? Would CPA also be high?
      A. A high CVR means your landing page converts well, but if traffic volume is too low or CPC is high, your overall conversions and ROI will still suffer. This often leads to a high CPA. Check if your audience is too narrow or if your bid strategy is inflating costs. Improving ad relevance or widening your audience can help bring down CPC and improve overall results.

      Q32. A food blog client wants to increase brand awareness. Which bidding strategy would you choose and why?
      A. For brand awareness, choose a CPM or Reach-based bidding strategy. Your goal is to reach as many relevant people as possible. Focus on visual content like reels, infographics or memes that resonate with the niche. Track impressions, reach, and frequency to understand how many people are seeing the ads and how often.

      Q33. Create a media plan for a food brand that is just starting out in the market.
      A. Allocate 60 percent of the budget to awareness using Meta, YouTube, and influencer partnerships. Use reels and short-form videos to introduce the product. Spend 25 percent on Google Search for people looking for snacks or healthy food options. Reserve 15 percent for retargeting website visitors and video viewers with offers or product reviews. Monitor reach, video views and CTR during awareness and track CVR and ROAS during retargeting.

      Q34. A travel company approaches you for digital marketing support. What strategy would you recommend for them?
      A. Segment the audience based on type of travel, like adventure, luxury or family. Use Instagram and YouTube for visual storytelling. Create search campaigns around high-intent terms like best travel packages to Goa. Share client stories or video testimonials in retargeting ads. Capture leads using forms and nurture them through email or WhatsApp with offers and reminders.

      Q35. You’re working on a brand-new website with no content or backlinks. How would you start ranking it on search engines?
      A. Begin with keyword research focused on low-competition terms. Create basic pages like home, services, and about. Add 5 to 10 blog posts answering common user queries. Ensure all pages are SEO-optimized with proper headers, meta tags, and internal links. Submit the site to Google Search Console. Start building backlinks through guest posts or collaborations. Promote the content on social media to get traffic and link opportunities.

      Q36. You’re given a banana snacks brand. What type of campaign would you run to increase conversions?
      A. Use a bottom-funnel campaign targeting users who have already visited the website or added to the cart. Use Meta Sales objective or Google Performance Max. Test creatives like user reviews or influencer videos. Add urgency with limited-time discounts or coupon codes. Track performance by ROAS and CVR.

      Q37. You’re managing multiple platforms. How would you decide which metrics to track on each?
      A. Choose metrics based on the role of each platform. On Meta, track impressions, CTR, and purchases. On Google Search, look at Quality Score, CPC, and CVR. On YouTube, monitor the view rate and watch time. Use Google Analytics to track session time and conversion paths across platforms. Align KPIs with the funnel stage of each channel.

      Q38. Imagine you’re facing low performance in a campaign. How would you identify and solve the problem?
      A. Start by checking CTR. If it’s low, improve the ad creative or targeting. If CTR is fine but conversions are low, check the landing page for speed, content or CTA clarity. Look at the cost metrics. High CPC may indicate a need to refine the audience or bidding. Tweak one element at a time and use A/B tests to improve performance step-by-step.

      Q39. A mall bookstore gets 510 visitors on Sundays and 240 on other days. How would you calculate the average daily footfall for a 30-day month starting on a Sunday?
      A. There will be 5 Sundays in a 30-day month starting on a Sunday. So 5 × 510 = 2550 visitors on Sundays. The remaining 25 days get 25 × 240 = 6000 visitors. Total visitors = 2550 + 6000 = 8550. Divide by 30 to get 8550 ÷ 30 = 285 average daily visitors.

      Q40. If you had to estimate how many pizzas are sold in a McDonald’s outlet through dine-in orders in a day, how would you approach this?
      A. Use a logical breakdown. Estimate the total daily footfall. Assume the percentage who dine in and then estimate the percentage who order pizzas. Multiply the values. For example, 800 footfall × 60 percent dine-in × 10 percent choose pizza = 48 pizzas per day. Adjust assumptions based on location and store type.

      Technical Questions for Digital Marketing Interview

      How to Approach Technical Digital Marketing Interview Questions Effectively?

      Purpose: To show you not only know what a tool or feature does, but also how to navigate it and troubleshoot real-world performance issues — which is what employers actually care about.

      Step 1: Use Case – What is this tool or concept used for?

      • Begin by explaining what the tool or concept helps marketers do.
        Focus on its core function (e.g., optimizing performance, tracking user behavior, setting up ads, etc.).
      • Keep it crisp – 1–2 lines that anchor the purpose clearly.

      Example:
      “Google Ads bidding strategies help control how your budget is spent to achieve goals like traffic, conversions, or visibility.”

      Step 2: Setup or Structure — How is it configured or used?

      • Describe how the platform is set up or navigated in real-world usage.
      • You can cover:
        • Interface steps (“Go to this tab, click here…”)
        • Feature breakdowns (e.g., campaign types, options available)
        • Key components or menu paths used frequently
      • If it’s a tool (like Google Analytics or Meta Ads), walk through what you’d check first.

      Example:
      “In Google Ads, you choose the bidding strategy during campaign setup. For example, you can select ‘Target CPA’ under bidding settings if the goal is conversions.”

      Step 3: Troubleshooting – What if performance drops?

      • This is the most important part and often neglected.
      • Share what you would check or modify if the platform underperforms.
      • Highlight specific metrics or errors you’d investigate.
      • Suggest a structured approach: first identify the symptom → then isolate the cause → finally test new configurations.

      Example:
      “If CPA is too high, I’d switch to manual CPC to gain control, test ad variations, and adjust audience targeting to bring costs down.”

      Bonus Tips for Answering Technical Questions

      • Use platform terms correctly: e.g., “ad set” vs “campaign”, “CPC” vs “CPA”.
      • Avoid just theory – show that you’ve logged into the tool, used the dashboard, or at least seen real campaigns in action.
      • If you haven’t used it yet, say:
         “While I haven’t used it live, I’ve studied walkthroughs and dashboards of this tool, and here’s how I’d approach it…”

      Common Mistakes to Avoid

      Mistake Why it hurts
      Describing what the tool does without knowing how it works Sounds like surface-level knowledge
      Not knowing where to find metrics or reports Implies lack of hands-on practice
      Giving one-size-fits-all solutions Suggests poor troubleshooting skill
      Ignoring performance impact Makes it seem you can’t link tool usage to business outcomes

      Ideal Length

      • Interviews: 3 structured parts – 1–2 sentences for each (Use Case, Setup, Troubleshooting)
      • Written Assessments: Up to 5–6 lines, clearly divided into subheadings or bullets

      Tip: Your answers will be the best if, instead of just reading theory, you actually log into each tool manually. Visualize the actual interface of Google Ads, Meta Ads Manager, GA4, or whatever tool they ask about. Walk the interviewer through what you’d click or check first.

      Q41. What are ad extensions and what are their benefits?
      A. → What is it used for?
      Ad extensions add extra information to your search ads like phone number, site links, address, and offers. They increase ad visibility and improve CTR.

      → How do I set it up or read it?
      In Google Ads, go to Ads & Extensions → Extensions tab. Choose extension type like sitelink, callout, call, or structured snippet. Add relevant text or links. You can apply extensions at the account, campaign, or ad group level.

      → What would I do if performance drops?
      Check which extensions are getting clicks. Pause underperforming ones and add new ones with more relevant CTAs. Make sure extensions match user intent and landing pages.

      Q42. What are the bidding strategies used in Google Ads?
      A. → What is it used for?
      Bidding strategies help you control how you spend your budget to get clicks, conversions, or impressions.

      → How do I set it up or read it?
      When creating a campaign, choose a bidding strategy based on your goal:

      • Maximize Clicks for traffic
      • Target CPA or Maximize Conversions for leads/sales
      • Target ROAS for eCommerce
      • Target Impression Share for brand awareness

      → What would I do if performance drops?
      If CPA is too high, try switching to manual CPC for more control. If impression share is low, raise bids or budget. Monitor conversion rate and cost metrics to decide if the strategy needs to change.

      Q43. How to set up a full-funnel campaign in Facebook Ads?
      A. → What is it used for?
      Full-funnel campaigns help guide users from awareness to purchase. You run different ads for each funnel stage.

      → How do I set it up or read it?
      Create 3 separate campaigns:

      • Top funnel (Awareness): Broad targeting with video or carousel ads. Objective = Reach or Brand Awareness.
      • Middle funnel (Consideration): Retarget video viewers or site visitors. Objective = Engagement or Traffic.
      • Bottom funnel (Conversion): Retarget people who added to cart or visited product page.
        Objective = Conversions or Sales.

      Use different creatives, audiences, and budgets for each stage. Check frequency to make sure people aren’t seeing the same ad too often.

      → What would I do if performance drops?
      If awareness ads have low reach, increase budget or widen targeting. If conversion ads don’t perform, check landing page and audience quality. Use frequency and CTR data to adjust messaging.

      Q44. What is frequency and how do you set it in Meta Ads?
      A. → What is it used for?
      Frequency tells you how many times one person sees your ad. High frequency can cause ad fatigue and lower performance.

      → How do I set it up or read it?
      In Meta Ads Manager, frequency is shown in campaign reports. To control it, use Reach & Frequency buying (only available for large budgets) or manually rotate creatives often. Set frequency cap in brand awareness campaigns using Reach objective.

      → What would I do if performance drops?
      If CTR drops and frequency rises above 3–4, refresh your ad creative. For conversion ads, monitor frequency across funnel stages and avoid repeating the same message to the same audience too often.

      Q45. What are audit parameters for running campaigns?
      A. → What is it used for?
      Auditing helps you find what’s working and what’s not in your ad campaigns.

      → How do I set it up or read it?
      Start by checking:

      • Campaign goals and matching objectives
      • CTR and CPC trends
      • Conversion data (CVR, CPA)
      • Audience overlap
      • Budget pacing
      • Placement reports (for irrelevant or costly sources)

      Use Meta or Google Ads dashboards and export data for deeper checks.

      → What would I do if performance drops?
      Start with CTR and CVR. If CTR is low, update creatives or targeting. If CVR is low, fix the landing page. Reallocate budget from non-performing ad sets to high-performing ones.

      Q46. What are custom audiences and how do you upload them on Meta?
      A. → What is it used for?
      Custom audiences help you target people who already interacted with your brand like website visitors or past buyers.

      → How do I set it up or read it?
      In Meta Ads Manager → Audiences → Create Custom Audience. Choose source: website, app, customer list, or engagement. For file uploads, format data properly (email or phone). Minimum size is 100 users. Use hashed files to ensure security.

      → What would I do if performance drops?
      Check if the custom audience is too small or outdated. Update your source file regularly. If lookalikes are underperforming, test new seed audiences.

      Q47. Which campaigns are available in Search Ads?
      A. → What is it used for?
      Search ads capture high-intent users actively searching on Google.

      → How do I set it up or read it?
      In Google Ads, you can choose:

      • Standard Search – Keywords trigger text ads
      • Dynamic Search Ads – Google matches pages on your site to queries
      • Call-Only Ads – Prioritize phone calls
      • Local Search Ads – For local store visibility
        Target based on keywords, location, device, and audience segments.

      → What would I do if performance drops?
      Check the Search Terms report for irrelevant traffic. Add negative keywords. Adjust match types or ad copy to increase CTR. Improve Quality Score with better landing pages.

      Q48. Which metrics do you check first in a campaign report and how do you optimise them?
      A. → What is it used for?
      Campaign reports show what’s working. Key metrics help optimize performance.

      → How do I set it up or read it?
      Start with:

      • CTR → Are people clicking?
      • CPC → Is traffic cost-effective?
      • CVR → Is the landing page converting?
      • CPA/ROAS → Are you profitable?

      Use filters to view data by age, placement, or device.

      → What would I do if performance drops?
       If CTR is low → improve ad copy
       If CPC is high → narrow targeting
       If CVR is low → test new landing page
       If ROAS is low → cut low-performing ads and shift budget

      Q49. What are the formulas for key Google Ads metrics?
      A. → What is it used for?
      Formulas help you calculate and understand ad performance manually.

      → How do I set it up or read it?

      • CTR = (Clicks ÷ Impressions) × 100
      • CVR = (Conversions ÷ Clicks) × 100
      • CPA = Spend ÷ Conversions
      • ROAS = Revenue ÷ Spend
      • CPC = Spend ÷ Clicks

      → What would I do if performance drops?
      Use these formulas to identify where the drop happened: low CTR, low CVR, or high CPC. Then adjust targeting, creatives, or landing page accordingly.

      Q50. What data is shown in Google Analytics vs Google Search Console?
       A. → What is it used for?
       GA shows how users behave on your site. GSC shows how your site performs in search.

      → How do I set it up or read it?
       GA4 shows user journeys, bounce rate, session duration, events, and conversions.
       GSC shows queries, impressions, average position, and indexing issues.

      → What would I do if performance drops?
       If traffic drops in GA, use GSC to see if impressions dropped. Check for crawl errors or ranking loss. If engagement drops, improve site content and UX.

      Q51. What is the process of keyword research?
      A.  → What is it used for?
      Keyword research helps you target what your audience is searching.

      → How do I set it up or read it?
      Start with seed keywords → Use tools like Google Keyword Planner, Ahrefs, Ubersuggest → Pick keywords with good volume and low competition → Classify into primary and secondary → Check for seasonal or trending terms

      → What would I do if performance drops?
      If rankings fall, check for lost keywords or cannibalization. Update content with fresh keywords. Use GSC to find new terms people use.

      Q52. What are the technical SEO parameters you have worked with?
      A. → What is it used for?
      Technical SEO ensures your website is crawlable, fast, and indexable.

      → How do I set it up or read it?
      Key parameters:

      • CLS (Cumulative Layout Shift) – Fix layout stability
      • Sitemap.xml – Submit to Search Console
      • Robots.txt – Allow/disallow bots
      • Crawl budget – Ensure important pages are indexed
      • Blog structure – Use H1, H2, internal linking
      • Bounce rate – Improve site content and load speed

      → What would I do if performance drops?
      Check for crawl issues in GSC. Use PageSpeed Insights to fix loading. Restructure content for clarity and intent. Add schema markup for better indexing.

      Q53. What are the campaign types and targeting options in Amazon Ads?
       A. Amazon Ads help sellers show their products to buyers while they’re searching or browsing on Amazon.

      → What is it used for?
       To promote products, get more visibility, and increase sales directly inside the Amazon platform.

      → How do I set it up or read it?
       There are 3 main types of Amazon Ads:

      1. Sponsored Products – Promote single products. These show up in search results and product pages.
      2. Sponsored Brands – Show a banner with your logo and multiple products. Good for building brand awareness.
      3. Sponsored Display – These appear on Amazon and also outside Amazon on apps and websites.

      You can choose who sees your ads based on:

      • Keywords they search
      • Products they view (like your competitor’s)
      • Shopping behavior (like browsing similar categories)

      → What would I do if performance drops?
       Start by checking which ads are not getting clicks or sales. Pause keywords or audiences that aren’t working. Try new keywords that match what customers are searching for. If a product has low reviews or price issues, fix that too—it affects performance.

      Q54. What are the different types of ads in Amazon and Flipkart?
      A. Both platforms allow you to show paid ads to customers who are shopping.

      → What is it used for?
      To increase visibility for your products, especially in competitive categories.

      → How do I set it up or read it?
      On Amazon:

      • Sponsored Products – Shown with regular search results
      • Sponsored Brands – Appear as top banners
      • Sponsored Display – Shown on Amazon or across other websites

      On Flipkart:

      • Product Listing Ads (PLA) – Paid product spots in search results
      • Display Ads – Banners shown on home or category pages

      → What would I do if performance drops?
      Check if your products are priced competitively and have good ratings. Improve product titles and images. For Flipkart, track ad placements and shift to better-performing slots.

      Q55. What are match types in Amazon or eCommerce ads?
      A. Match types decide how closely a buyer’s search must match your keywords before your ad shows up.

      → What is it used for?
      To control which searches trigger your ads. This helps save money and show ads to the right people.

      → How do I set it up or read it?
      You’ll choose one of these when setting up a keyword campaign:

      • Broad Match: Ads show for related terms (e.g., “protein powder” shows for “best protein for gym”)
      • Phrase Match: Ads show when your keyword appears in the same order (e.g., “organic tea” triggers “buy organic tea online”)
      • Exact Match: Ads show only for that exact keyword

      → What would I do if performance drops?
      Switch from broad to phrase or exact if you’re getting irrelevant traffic. Use search term reports to find what people are actually typing. Add negative keywords to block irrelevant traffic.

      Q56. What are the bidding strategies in Amazon Ads? How is cost per click calculated?
      A. Amazon lets you decide how much you want to pay when someone clicks on your ad. That’s called your bid. Based on your bid, Amazon decides when and where to show your ad.

      → What is it used for?
      To manage your ad spend and make sure you’re paying the right amount for clicks.

      → How do I set it up or read it?
      Amazon gives three bidding options:

      • Dynamic – Down Only: Amazon lowers your bid when it thinks a click won’t convert
      • Dynamic – Up and Down: Amazon increases or decreases the bid based on how likely the user is to buy
      • Fixed Bids: You pay exactly what you set

      Cost per click (CPC) is calculated as:
      Total money spent ÷ Total number of clicks

      → What would I do if performance drops?
      If you’re spending too much without results, switch to “Down Only” or lower your fixed bid. Also, check if the keywords you’re bidding on are too broad or too competitive.

      Q57. What are CPM and CPC in Amazon? How do you optimise them?
       A. CPM = Cost per 1,000 impressions (used in display ads).
       CPC = Cost per click (used in product and keyword ads).

      → What is it used for?

      • CPM helps when your goal is to show your ad to more people (brand awareness)
      • CPC helps when your goal is to get actual clicks (sales or traffic)

      → How do I set it up or read it?
       In your ad dashboard:

      • Look at CPM to see how much you’re paying just for people to see the ad
      • Look at CPC to know how much each click costs

      → What would I do if performance drops?
      If your CPM is high but there are no sales, refresh your creatives or improve targeting.
      If CPC is high, test different keywords or ad formats. Also check if your product page is convincing enough once users land.

      Q58. Can you show where Sponsored Brand or Display Ads appear in Amazon?
      A. → What is it used for?
      To promote your brand or products in visible spots on Amazon.

      → How do I set it up or read it?
       Sponsored Brands appear:

      • At the top of search results with your logo and multiple products
      • On product pages in banner form

      Sponsored Display ads appear:

      • Beside product listings
      • On competitor product pages
      • Sometimes even outside Amazon on apps and websites

      → What would I do if performance drops?
      Check where your ads are showing. If placements are not converting, change your targeting or use better visuals. Also make sure the products you’re promoting have high ratings and a strong price point.

      Q59. Did you work on any quick commerce platforms? How do they work?
      A. Quick commerce apps like Blinkit or Zepto deliver products within 10–30 minutes using small local warehouses.

      → What is it used for?
       To promote fast delivery of daily essentials like groceries, snacks, or medicines.

      → How do I set it up or read it?
       In campaigns, you:

      • Target by location (pincode)
      • Highlight speed and convenience
      • Run ads based on time (e.g., lunch snacks in the afternoon, ice cream at night)

      → What would I do if performance drops?
      Check delivery areas – maybe your ad is showing in zones with low delivery success. Adjust time slots. Use clear messaging like “Delivered in 10 mins” to improve conversion.

      Q60. What is the difference between e-commerce and traditional business models (from a campaign and performance strategy angle)?
      A. eCommerce sells online directly. Traditional businesses may sell through physical stores or distributors.

      → What is it used for?
       Helps decide how to run campaigns:

      • eCommerce = Drive clicks to a website or app
      • Traditional = Drive walk-ins or calls

      → How do I set it up or read it?
       In eCommerce:

      • Run performance campaigns (Conversions, Sales, ROAS)
      • Target based on product interest and browsing history
      • Use data to retarget abandoned carts

      In traditional:

      • Focus on awareness (brand recall) or lead generation
      • Use geo-targeting for stores
      • Track calls or store visits

      → What would I do if performance drops?
      For eCommerce, fix the website speed, product page quality, or ad targeting.
      For traditional, improve location accuracy, creatives, and add call-to-actions like “Visit Now” or “Call Us Today”.

      Q61. Explain the user journey for a typical digital product.
      A. A user journey maps how someone discovers, considers, and finally buys or uses your product.

      → What is it used for?
      To design campaigns and content for each stage of the buyer’s process.

      → How do I set it up or read it?
      Example for an EdTech product:

      1. Awareness: User sees Instagram ad or YouTube video
      2. Consideration: User visits website, checks features or pricing
      3. Decision: User signs up after seeing offer or testimonials
      4. Onboarding: User gets welcome email, demo, or walkthrough

      → What would I do if performance drops?
      Check where most users drop off. If they visit the site but don’t convert, improve the website content or offer. If they click the ad but don’t stay, fix the landing page speed or relevance.

      Q62. If CLS is not loading properly, what would you do?
      A. CLS (Cumulative Layout Shift) means the page layout moves while loading, like buttons jumping when you’re about to click.

      → What is it used for?
      CLS affects user experience and SEO. Google prefers stable pages.

      → How do I set it up or read it?
      Use tools like Google PageSpeed Insights or Lighthouse to check CLS score. If it’s high, find what causes layout shifts – usually unstyled images, ads, or late-loading fonts.

      → What would I do if performance drops?
      Set fixed height and width for all images and videos. Load fonts properly. Avoid inserting banners or popups that shift existing content. Recheck score after making changes.

      Q63. How do you check if a page is crawlable or not?
      A. Crawlable means search engines can find and read your page.

      → What is it used for?
      If a page isn’t crawlable, it won’t show in search results.

      → How do I set it up or read it?
      Use:

      • Google Search Console → URL Inspection
      • robots.txt file → See if the page is blocked
      • SEO tools like Screaming Frog → Crawl your site and look for blocked pages

      → What would I do if performance drops?
      If a page is not being indexed, check if it’s blocked in robots.txt or has a “noindex” tag. Fix any broken internal links pointing to it.

      Q64. If a website has no do-follow backlinks, will you still request backlinks? Why?
      A. Yes. Even if a backlink is no-follow (doesn’t pass SEO value), it can bring real people to your site.

      → What is it used for?
      Backlinks help with SEO, trust, and traffic.

      → How do I set it up or read it?
      Use Ahrefs or Moz to check backlinks. Ask partners or blogs to link to your site, even if it’s no-follow. They can still increase your visibility and build authority.

      → What would I do if performance drops?
      Try to get a mix of do-follow and no-follow links from relevant sites. Focus on high-quality content that people naturally link to.

      Q65. What tools do you use for SEO and campaign tracking?
      A. → What is it used for?
      To monitor traffic, keyword rankings, backlinks, user behavior, and ad performance.

      → How do I set it up or read it?

      • Google Analytics 4: Shows user activity on your website
      • Google Search Console: Tracks keyword performance and indexing
      • Ahrefs / SEMrush: Tracks keyword rankings and backlinks
      • Screaming Frog: Finds technical issues like broken links
      • Google Tag Manager: Adds tracking code without changing the site
      • Meta & Google Ads Dashboards: Show ad data (clicks, sales, cost)

      → What would I do if performance drops?
      Use these tools to isolate the problem. For example, if SEO traffic drops, check for keyword ranking drops or crawl errors. If paid ads drop, check CTR, CPC, and conversions.

      Q66. Full form and formula for ROAS
      A. ROAS = Return on Ad Spend

      → What is it used for?
      It shows how much revenue you earn for every rupee or dollar spent on ads.

      → How do I set it up or read it?
      Formula:
      ROAS = Revenue from Ads ÷ Cost of Ads

      Example: If you spent ₹1,000 and earned ₹4,000 in sales, your ROAS = 4

      → What would I do if performance drops?
      Reduce ad spend on poor-performing campaigns. Improve ad creatives and product page. Increase average order value or test new audiences.

      Q67. What are different tools in SEO and how do they work?
      A. SEO tools help improve visibility, fix issues, and track rankings.

      → What is it used for?
      To understand how your website performs in Google search and what to improve.

      → How do I set it up or read it?

      • Google Search Console: Free tool to check keywords, indexing, and errors
      • Ahrefs / SEMrush: Track backlinks and competitor SEO
      • Screaming Frog: Finds broken links, redirects, and missing tags
      • Yoast (for WordPress): Helps optimize on-page SEO

      → What would I do if performance drops?
      Use Search Console to check if pages are getting indexed. Run a crawl with Screaming Frog to find broken pages. Use Ahrefs to see if backlinks were lost.

      Q68. Why is the bounce rate very high?
      A. Bounce rate means users leave your site after viewing just one page.

      → What is it used for?
      It tells you if visitors are finding what they need or leaving too quickly.

      → How do I set it up or read it?
      In GA4, bounce rate is now part of “engagement rate”. Low engagement = high bounce. Check which pages have the highest bounce rate.

      → What would I do if performance drops?
      Improve loading speed. Match the page content to what your ad or link promised. Add internal links and stronger CTAs. Make sure the mobile experience is smooth.

      Marketing Strategy & Case-based Digital Marketing Questions for Interview

      How to Approach Marketing Strategy & Case-based Digital Marketing Questions Effectively?

      Purpose: To help you structure your answers when asked to create or critique a marketing plan – whether it’s a campaign strategy, go-to-market idea, or performance improvement scenario.

      Step 1: Objective – What is the business goal?

      • Always start by clarifying what the campaign is trying to achieve.
      • Common goals: brand awareness, lead generation, conversions, app installs, engagement, retention.
      • Mention short-term vs long-term goals if relevant.

      Example:
       “The objective is to generate qualified leads for a SaaS product among small business owners.”

      Step 2: Target Audience – Who are you trying to reach?

      • Define the target audience in terms of:
        • Demographics (age, gender, income, location)
        • Psychographics (interests, values, motivations)
        • Behavioral traits (past actions, platform usage, funnel stage)
      • Mention if you’ll segment further or use lookalike/custom audiences.

      Example:

      “We’re targeting Indian founders of D2C brands aged 25–40 who are already running ads but want to scale profitably.”

      Step 3: Channel Mix – Where will you run this campaign?

      • Choose the platforms and touchpoints based on where the audience is most active.
      • Show you understand which channel is suited for what purpose:
        • Meta: visual storytelling, mid-funnel engagement
        • Google Search: high-intent traffic
        • YouTube: top-funnel education
        • Email/WhatsApp: nurturing and remarketing
        • Influencers: trust-building, fast reach

      Example:
      “I’d use Meta and YouTube for awareness, Google Search for high-intent leads, and WhatsApp for lead nurturing.”

      Step 4: Budget Allocation — How will you split the budget?

      • Divide the budget by funnel stage (awareness, consideration, conversion) or by platform.
      • Give percentages or priority logic, e.g., “60% for awareness, 30% for lead generation, 10% for remarketing.”
      • If no fixed budget is given, explain how you’d phase the investment based on early performance.

      Example:
       “In the first month, 50% will go to awareness, 30% to lead gen, and 20% to remarketing.”

      Step 5: Bidding Strategy — What campaign objectives or strategies will you choose?

      • Pick bidding strategies based on the campaign goals and platforms.
        • Meta: Reach, Leads, Sales, App Installs
        • Google: Maximize Conversions, Target CPA, Manual CPC
      • Justify your choices briefly.

      Example:
      “On Meta, I’ll start with a Leads objective. On Google, I’ll use Maximize Conversions to optimize quickly with limited data.”

      Step 6: Metrics — How will you measure success?

      • Always define what success looks like and how it will be tracked.
      • Mention key performance indicators (KPIs) such as: CTR, CVR, ROAS, CPM, CAC, CPL, bounce rate, engagement rate
      • If relevant, mention how metrics may change at each funnel stage.

      Example:
      “I’ll track cost per lead, landing page CVR, ROAS for retargeting, and engagement metrics like video watch time.”

      Step 7: Tracking & Optimization – How will you monitor and improve performance?

      • Talk about how you’ll set up and monitor data.
        • Use UTM parameters, GA4, Meta Pixel, custom dashboards, CRM integration
      • Briefly outline your optimization plan: frequency of reviews, A/B testing, scaling what works.

      Example:
      “I’ll track campaign performance daily for the first week, monitor CVR and CPL trends, and test creatives weekly using A/B setups.”

      Common Mistakes to Avoid

      Mistake Why it hurts
      Jumping into ideas without stating the goal Makes the plan feel unfocused
      Suggesting the same channels for every brand Shows lack of audience insight
      Ignoring budget constraints or metrics Suggests poor execution sense
      Missing how success will be tracked Weakens credibility of the strategy

      Ideal Answer Structure

      • Interviews: 5–7 structured talking points (can be spoken in 90–120 seconds)
      • Written: Use bullet points or subheadings to cover each part clearly
      • Group discussions: Mention trade-offs, optional routes, and dependencies

      Q69. Have you ever made a marketing strategy or campaign plan on your own? Walk me through how you did it.
      A. Start with understanding the brand and goals. Do audience and competitor research. Choose the right platforms for the target audience. Plan content, creatives, and ad formats. Allocate budgets across platforms. Set clear KPIs for each stage. Build a reporting dashboard to track performance and iterate every week based on the data.

      Q70. Can you give an example of when you’d choose each campaign objective in Meta or Google Ads?
      A. Choose Reach or Brand Awareness when you want to build visibility. Use Traffic or Video Views when you want people to learn more about your brand. Select Leads when collecting form submissions or emails. Go with Conversions when your site is ready for sales or sign-ups. In Google, use Search campaigns for high intent, Display for reach, and Performance Max when you want full automation with sales as the goal.

      Q71. How would you design a go-to-market strategy for a new SaaS product aimed at small businesses?
      A. To launch a SaaS product targeting small businesses, I would focus first on generating awareness and trial sign-ups. The key audience would include small business owners, freelancers, and operational leads who look for cost-effective and easy-to-use tools that save them time.

      I would run high-intent Google Search campaigns targeting queries like “best billing software for small business” and create short explainer videos to run on Meta platforms for broader visibility. LinkedIn could help reach decision-makers in specific industries, while email automation would be used to nurture trial users through onboarding and success stories.

      Content marketing through SEO blogs and YouTube tutorials would help build organic visibility. Budget would be split as 60% for paid ads, 20% for content and SEO, and 20% for retargeting and CRM. Metrics to measure would include CAC, trial-to-paid conversion rate, churn, and engagement on core features.

      Q72. How would you reduce customer churn for a subscription-based service?
      A. To reduce churn, I’d first identify user segments most likely to cancel, such as those who rarely use the service or are nearing their renewal date. I’d then focus on improving product engagement and building habit loops.

      Email campaigns would be used to highlight underused features or share success tips based on user behavior. In-app walkthroughs and nudges would help users get value early. For those trying to cancel, I’d trigger a feedback survey and offer alternatives like pausing the subscription or switching to a lower-tier plan.

      I’d also strengthen customer support with fast-response chat and WhatsApp. Budget focus would be on CRM tools rather than ads. Key metrics to monitor would include churn rate, NPS, usage frequency, and support satisfaction scores.

      Q73. If you bid ₹20 and a competitor bids ₹10 on Amazon Ads, how much will you pay per click?
      A. In Amazon Ads, bidding works on a second-price auction model. This means that even if you bid ₹20, you don’t pay your full bid amount. You only pay slightly more than the next highest bidder to win the ad placement.

      If your competitor bids ₹10, you’ll likely pay just over ₹10—possibly ₹10.01 depending on other quality factors. Your actual CPC is usually less than your maximum bid unless competition is extremely tight.

      This model helps you stay competitive without overspending. It’s important to monitor actual CPC in the Amazon ad dashboard rather than relying on bid amount alone.

      Q74. How would you choose keywords for a digital campaign?
      A. I would start with identifying seed keywords based on what the target user might search for. For example, if I’m promoting a budgeting app, I’d start with terms like “expense tracker” or “budget app for students.”

      Next, I’d use tools like Google Keyword Planner or Ahrefs to expand the list based on volume, relevance, and competition. I’d shortlist a mix of high-intent keywords, supportive secondary ones, and long-tail phrases like “free budget tracker for freelancers” to reduce cost and improve relevance.

      I’d also add negative keywords like “PDF” or “jobs” if they don’t match the offer. Competitor research would help identify missed opportunities. Performance would be tracked and refined based on CTR, Quality Score, and conversion rates.

      Q75. Design a performance marketing strategy for a hotel chain targeting millennials.
      A. For a hotel chain targeting millennials, the strategy would center around experience-focused content and booking convenience. This audience values Instagram-worthy locations, quick getaways, and good deals.

      I’d use Google Search Ads to target high-intent queries like “affordable hotels in Goa near beach.” Meta and Instagram ads would showcase the vibe through Reels, stories, and carousels. Influencer partnerships would add credibility. YouTube Shorts could offer room tours and activity highlights to attract spontaneous bookings.

      Retargeting would focus on website visitors who didn’t convert, showing urgency-based creatives or WhatsApp CTAs. Budget split could be 40% Google, 30% Meta, 20% influencer content, and 10% retargeting. I’d track CPC, ROAS, booking rate, and engagement on ad creatives.

      Q76. A brand wants to increase its YouTube subscribers. How would you approach this?
      A. I’d begin by clearly identifying who the channel is meant to serve and what kind of content will keep them engaged. Content should solve specific problems or offer unique value consistently, for example, skin care tips for teens or business advice for solopreneurs.

      Every video would include visual and verbal CTAs to subscribe, preferably within the first 30 seconds. Thumbnails and titles would be designed to stand out while staying aligned with search intent. Shorts would be used to reach new users and direct them to long-form videos. I’d also make use of the Community tab to build ongoing engagement.

      I’d run paid campaigns to promote top-performing videos and measure performance through subscriber growth, watch time, and retention. Budget would go mostly toward content production and a smaller share to promotion via YouTube Ads.

      Behavioral & Soft Skills Questions for Interview

      Hiring managers also evaluate your collaboration, ownership, feedback orientation, and communication skills. These qualities show how well you’ll work in a team, handle pressure, and grow on the job.

      How to Approach Behavioral & Soft Skills Questions Effectively?

      Purpose: To help candidates structure responses to experience-based or personality-driven questions in a way that demonstrates maturity, self-awareness, and growth — without sounding scripted.

      Step 1: Situation – What was happening?

      • Set the context in 1–2 lines. When and where did this take place?
      • Make it relevant to the question — whether it’s a project, internship, classroom activity, or personal challenge.

      Example:
      “During my digital marketing internship, our campaign for a client was underperforming, and the team was unsure why.”

      Step 2: Task – What were you responsible for?

      • Clearly state your specific role or the problem you were trying to solve.
      • This is where you show ownership – even if it was a group task.

      Example:
      “I was responsible for analyzing ad performance and identifying what needed to be fixed before the next budget cycle.”

      Step 3: Action – What did you do?

      • Describe the steps you took to handle the situation.
      • Break it into 2–4 short actions to show structured thinking.
      • Focus on what you did – not what the team did – unless it’s a collaboration question.

      Example:
      “I reviewed campaign data using Meta Ads Manager, noticed a drop in CTR and rising CPL, and proposed new creatives. I also worked with the designer to test new versions the next day.”

      Step 4: Result – What was the outcome?

      • Share a tangible result or a clear learning.
      • It can be a number (CTR improved by 30%), a qualitative win (client appreciated the quick fix), or a learning (I realized the importance of early testing).
      • Even if the result wasn’t perfect, showing reflection is key.

      Example:
      “Within 3 days, the new creatives improved performance by 25%, and the client approved further spend on the campaign.”

      Bonus Tips

      • Be authentic. Interviewers are not expecting a flawless hero story – they want real situations with real learnings.
      • Use examples from Kraftshala assignments, group projects, part-time jobs, or even campus roles – not just internships.
      • Speak in a calm, reflective tone, especially when describing failures or conflicts.

      Common Mistakes to Avoid

      Mistake Why it hurts
      Giving generic or vague responses Fails to demonstrate actual experience
      Focusing only on the situation Misses what you did and learned
      Taking too long to get to the point Makes you sound disorganized
      Over-polishing or sounding fake Interviewers can sense rehearsed stories

      Ideal Structure

      • Interviews: 60–90 seconds for each answer using the STAR structure
      • Written: Break it into 4 subheadings (S, T, A, R) or use short paragraphs for each
      • Group rounds: Highlight collaboration, conflict management, or ownership more strongly

      Q77. Tell me about yourself.
      A. Start with your educational background or any certifications related to digital marketing. Mention your key strengths like communication, curiosity, or problem-solving. End with what excites you about digital marketing and how you are looking forward to applying your skills in a real-world environment.

      Q78. Walk me through your past work and internship experience.
      A. Start by briefly outlining the companies or projects you’ve been part of. Emphasize roles where you handled marketing-related responsibilities like social media management, content writing, ad creation, or data tracking. Mention tools you used such as Meta Ads Manager, Google Analytics, or Canva. Talk about one or two key achievements or learnings from each role. End by connecting how these experiences shaped your current interest in digital marketing roles and prepared you to handle responsibilities in a performance marketing job.

      Q79. Why did you switch from your previous field to marketing?
      A. Explain what felt unfulfilling or missing in your previous stream. Then share how digital marketing attracted you with its blend of creativity, data, and fast-paced learning. For example, if you came from tech or commerce, say how you enjoyed the strategic thinking but wanted more impact on people. Mention how you researched the field or took up a course or internship that gave you clarity. Make sure the shift sounds intentional and well-thought-out, not random or emotionally driven.

      Q80. What motivated you to choose digital marketing as a career?
      A. Digital marketing is one of the few fields that combines logic with creativity. Say that the ability to run experiments, analyze results, and connect with customers appealed to you. Add that you like how campaigns give quick feedback, so you can learn and improve fast. If you enjoy trends, technology, or consumer behavior, highlight that too. Mention how you tested your interest by taking a course or handling a project, which confirmed your decision to build a career in this space.

      Q81. Why do you think you’re a good fit for this role?
      A. Talk about key traits like analytical thinking, comfort with numbers, content instincts, and adaptability. Mention relevant certifications or training in Meta Ads, Google Ads, or SEO. If you’ve handled live campaigns, content calendars, or led a small team, highlight that experience. Add that you are comfortable working in fast-paced environments and enjoy taking ownership of your work. End by saying you’re eager to learn on the job and apply your skills to deliver real business outcomes.

      Q82. What do you like most about digital marketing?
      A. Talk about the dynamic nature of the field – it keeps changing, so there’s always something new to learn. Say you like the direct connection between your actions and real results. For example, changing a headline or creative can instantly impact performance. Highlight the balance of data and creativity, whether it’s designing an ad or analyzing campaign data. You can also mention how rewarding it feels to help brands grow by understanding customer behavior and delivering the right message at the right time.

      Q83. Which digital marketing channel interests you the most and why?
      A. Pick one channel: Paid Media, SEO, Content Marketing, or Email. And explain why it excites you. For instance, if you choose Paid Media, say you enjoy setting up campaigns, testing creatives, and optimizing for better results. If SEO, mention your interest in long-term impact and keyword research. Use an example of a campaign you admired or worked on. Explain how this channel suits your strengths, like being detail-oriented, creative, or data-savvy, and how you’d like to deepen your expertise in it.

      Q84. Tell me about a digital marketing project you’ve worked on – what was your role and outcome?
      A. Start by explaining the project’s goal, like improving traffic, generating leads, or launching a campaign. Mention your specific role, such as handling keyword research, setting up Facebook ads, or writing landing page copy. Describe what you did step by step. For example, you selected audiences, wrote ad copies, and tracked performance using Meta Ads Manager. Then share the outcome: better CTR, more leads, or reduced cost per result. Close with what you learned from the experience and how it helped you grow.

      Q85. What were your key learnings during the Kraftshala program?
      A. Highlight both hard and soft skills. On the technical side, talk about campaign planning, copywriting, ad account setup, and tools like Google Analytics or Meta Ads Manager. On the soft skills side, mention ownership, collaboration, and giving/receiving feedback. Share how working on assignments and live simulations helped you apply theory to real marketing problems. You can also mention how mentors and peer reviews gave you insights that helped you improve faster and build confidence in your work.

      Q86. Did you go through the JD? Why do you want to work in our company?
      A. Start by confirming that you read the JD carefully. Mention specific skills or responsibilities that matched your interests, like handling ad accounts, optimizing performance, or content strategy. Talk about what excited you about the company – clients, culture, learning environment, or the type of campaigns it handles. If the company recently launched a campaign you liked, reference it. End by saying your skills align well with what the role demands and that you’re looking forward to learning from experienced mentors.

      Q87. How do you think Performics will help you grow or fulfill your career needs?
      A. Say you’re looking for exposure to live campaigns across industries, where performance is closely measured. Talk about how you want to work on platforms like Google Ads, Meta, and DV360 in a structured, fast-paced agency. Mention that Performics works with big clients and has a strong performance marketing culture, which is ideal for someone looking to grow into a data-first marketer. Add that you’d get to learn campaign strategy, client communication, and optimization techniques at a high scale.

      Q88. Have you ever created a strategy or plan as a team lead? What was the impact?
      A. Describe a time when you were asked to plan a campaign or lead a group task. Share how you broke down the project into smaller tasks, assigned roles, and tracked progress. Mention the tools you used, like Google Sheets, Trello, or Notion, and how you handled feedback or delays. Highlight the outcome, such as better campaign structure, smoother execution, or improved results. Also, share what the team appreciated in your approach, like your clarity or quick decision-making.

      Q89. How did you lead or contribute to the creative team in NSS or any other initiative?
      A. Explain your role in the team – were you ideating content, designing creatives, writing captions, or coordinating timelines? Talk about how you gave feedback respectfully, stayed open to ideas, and ensured deadlines were met. Mention how you ensured consistency in tone or branding. Share the outcome of the campaign or event, such as higher engagement or participation. End by saying that experience taught you how important communication and clarity are when working in creative teams.

      Q90. How would you rate yourself on a scale of 1 to 10? Why?
      A. Choose a realistic score, like 7 or 8. Say that reflects your strengths in certain areas like campaign setup, content, or analysis. Then explain why you didn’t pick a 10 (because there’s always room to learn). Mention areas you’re actively improving, like using new tools, handling client briefs, or becoming faster with data analysis. End by saying you’re confident in your foundation but always eager to grow through real-world experience and feedback.

      Q91. Are you comfortable working individually or in a group setting?
      A. Say you’re comfortable with both and explain how you adjust based on the task. For example, solo tasks like research, content writing, or data analysis require deep focus. Group tasks like brainstorming, campaign execution, or peer reviews benefit from collaboration. Mention that you enjoy working in a team to learn from others and split responsibilities, but also don’t hesitate to take ownership when working independently. Flexibility and accountability are key traits you bring to both situations.

      Q92. Tell me about your biggest challenge in a live project and how you handled it.
      A. Pick a specific challenge, like misaligned audience targeting or poor ad performance. Explain how you first identified the issue using data or feedback. Then describe the actions you took, such as refining the audience, rewriting copy, or reworking the creatives. If you collaborated with teammates or sought expert feedback, mention that. Highlight the result, like improved CTR or more leads. End by saying what the experience taught you about problem-solving and the importance of agility in marketing.

      Q93. What do you think about the future of SEO as a profession?
      A. SEO will remain important as long as people search for answers online. But it is evolving beyond just keywords and backlinks. Say that voice search, AI-generated content, and AI overviews are reshaping SEO. Mention how learning technical aspects like Core Web Vitals, schema markup, and search intent analysis will become even more important. Those who combine content skills with analytics and platform understanding will stand out. SEO isn’t dying, it’s maturing and becoming smarter.

      Q94. Have you made any performance-based decisions in your campaign projects?
      A. Yes. Explain how you tracked performance using tools like Meta Ads Manager or Google Ads. Share an example where your ad’s CTR was low, and you rewrote the copy or changed the creative. Or if the CPA was too high, and you reallocated the budget or paused a weak ad set. Highlight how you used numbers to guide your choices and didn’t just rely on intuition. Say that you’ve learned how to use metrics to improve results over time.

      Q95. What are your short-term and long-term career goals?
      A. In the short term, say you want to build strong foundations in campaign execution – setting up ads, writing copies, and analyzing metrics. You want to work with senior teams and learn through real work. In the long term, you want to move into roles where you take strategic decisions, like planning full-funnel campaigns, managing client accounts, or leading a performance team. You aim to combine creativity with business sense to drive real growth for brands.

      Q96. Where do you see yourself fitting in the performance marketing role?
      A. Say you enjoy tracking campaign data and making tweaks to improve ROI. Mention how you’ve worked on paid ads or SEO, and you like solving problems with both logic and creativity. You’re confident in managing small budgets, writing copy, setting up targeting, and using tools like GA4 or Meta Ads Manager. Say that you want to start with execution-focused roles but eventually handle campaign planning, optimization, and reporting end-to-end.

      Q97. What are your thoughts on relocation and working in a new city?
      A. Express openness to relocation by highlighting your eagerness to learn and grow. Say you view working in a new city as an opportunity to step out of your comfort zone and build both professional and personal maturity. Talk about how adapting to new environments helps you develop soft skills like communication and teamwork. Also, emphasize that location is secondary if the role offers strong learning, mentorship, and exposure. Companies look for flexibility, so it helps to show that you’re ready for wherever the opportunity takes you.

      Q98. What do you know about this job role and our company?
      A. Start by summarizing the main responsibilities from the job description, like campaign setup, performance analysis, or managing ad platforms. Then talk about what you learned from your research such as the company’s focus areas, types of clients, notable campaigns, or culture. Say that the role matches your current skill set and also pushes you to grow in areas like analytics or cross-platform execution. This shows that you’ve done your homework and genuinely understand what you’re applying for, not just the job title.

      Q99. What questions would you like to ask us?
      A. Interviewers appreciate candidates who ask thoughtful questions. You can ask about team structure, training processes, or the tools used day-to-day. Example: “How is feedback typically shared here?” or “Can I expect to work across multiple client accounts or focus on one brand?” or “What would success in this role look like after 3 months?” These questions show your interest in long-term growth and give you clarity on the work culture. Avoid asking only about salary or benefits in the first round.

      Q100. How do you stay updated with trends in digital marketing?
      A. Share a mix of active learning methods. Mention that you follow industry newsletters like Social Media Examiner, HubSpot, or Marketing Brew for weekly updates. Say you also follow creators or agency founders on LinkedIn and YouTube for real-world campaign insights. You can mention listening to marketing podcasts during commutes or joining Slack communities and webinars. Highlight that you don’t just consume content, you try to apply it in small projects, which helps you test new ideas and build deeper understanding.

      Q101. Tell me about your family background or any early experiences that shaped your interest in marketing.
      A. Say that growing up, you noticed how small businesses or brands communicated with people around you, through ads, packaging, or word of mouth. Maybe a family member ran a shop, or you observed how sales depended on customer trust and presentation. These early observations made you curious about what influences buying behavior. Mention that this curiosity stayed with you and eventually led you to explore digital marketing, where data and storytelling meet to shape decisions at scale.

      Looking to Get a Job in Digital Marketing?

      Getting a job in digital marketing requires more than just knowing the basics. You need hands-on experience, real-world projects, and strong interview preparation. That’s where structured learning and practice make a difference.

      One of the best ways to prepare is by taking mock interviews. They help you get comfortable with real digital marketing related questions, improve your confidence, and identify areas where you need to improve. The more you practice, the better your chances of landing your dream job.

      And there is no better way of practicing and learning digital marketing than Kraftshala’s Marketing Launchpad. Students say they could visibly see the difference in how they approach interviews and subsequently, land better jobs after enrolling in Kraftshala’s Marketing Launchpad digital marketing course.

      If you’re seriously wondering how to become a digital marketer, Kraftshala is your answer and a chance to get the right foundation and industry exposure.

      FAQs

      Can a fresher get a digital marketing job?

      • Yes, a fresher can easily get a digital marketing job if they:
      • Understand digital marketing basics (SEO, social media, analytics).
      • Complete online courses or certifications.
      • Do internships or projects to gain practical experience.
      • Create a portfolio showcasing their work, which may include dummy projects.

      What are the top skills in digital marketing that employers are looking for?

      • SEO and content strategy skills.
      • Social media management and engagement.
      • Data analytics and performance measurement.
      • Paid advertising and PPC expertise.

      How to prepare for a digital marketing interview?

      • Research the company and its digital presence.
      • Review core digital marketing concepts and trends.
      • Practice common digital marketing interview questions and scenarios.
      • Prepare thoughtful questions for the interviewer.

      How to answer “Why should we hire you for a digital marketing fresher role?”

      • Talk about relevant coursework, projects, or internships you have done.
      • Highlight your willingness to learn and adapt as per the organization’s motto.
      • You can also talk about your creative problem-solving and strong communication skills.
      Start your Digital Marketing career
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      ABOUT THE AUTHOR
      Eshu Sharma
      Co-founder & Head of Academics, Kraftshala
      Eshu Sharma is the co-founder and Head of Student Experience at Kraftshala, the largest marketing jobs providing edtech platform in India.... read more

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